MLM Training – Pyramids, Scams, And A Whole Bunch Of Hearsay
September 1st, 2010It doesn’t matter how successful the network marketing industry was, is, and will continue to be – the same old questions and objections keep on coming. No doubt you have had your fair share of, “MLM is a Pyramid scheme,” or, “Is multi-level marketing just a scam?” – questions which often arise due to misunderstandings or false information in the media.
The hearsay that continues about the network marketing industry was really started and disseminated down through media channels such as the press, magazines, television, and now the Internet.
The irony of all of this is that there is not one original thought or one original opinion in any of them. For instance, have you checked out the thousands of websites that declare that MLM is a pyramid scheme or a scam?
They are all sad and boring copies of each other. So, if there is not any original information out there, where is all this misinformation coming from? How has all the hearsay permeated throughout the media?
Let’s start with those who have never been involved with multi-level marketing.
Firstly, there are the writers who have no experience of MLM, so they go out and gather information. They read what is already out there and they may seek out the opinions of others (probably more hearsay and false information).
Although these writers have never tried anything remotely connected with MLM, they still feel inclined to go out and tell the world about what they have read or heard. When someone has never done something, they take other people’s opinions on board and do not dig deeply enough to grasp the entire story. If these writers took the time to verify or validate what they have heard, they would be able to write a more factual review of MLM. But that of course depends on their motives.
What about those who have been involved with network marketing but failed at it?
If any of your MLM prospects happen to talk to those who have failed, you may have a tough time dealing with all the questions and objections that come your way. People who have done it and failed at it obviously never quite understood it or didn’t receive the right training – so they don’t know what they don’t know! But these people are the absolute worst critics out there because they failed at MLM; and their worst nightmare is that they learn of others who are proving very successful at it.
They will always have an axe to grind when they write about it and you can bet it will be pointed at the MLM Company or the MLM system but never at their own shortcomings. Since they never figured out how to be a success at network marketing, and hence experienced this, they do not realize that they were are missing an important piece of the process.
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It is human nature that people who read misinformation or negative scam-type reviews about MLM go on to tell other people about it even though they don’t know what they are talking about. It is not surprising that we are hit with objections based on the hearsay and false information out there.
What do we do about it? As professionals we have to be patient with those people who have heard rumors from other people who have never worked in MLM or have failed with it but don’t know why.
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